Until recently Market research has been far too often overlooked and taken too lightly by corporate decision makers. It hasn’t been until the age of “Big Data” that corporate decision makers are finally realizing the value of insightful, actionable Competitive Market data and Consumer Analytics in thier forward business planning and daily tactical actions.
The main driver of executing successful business turnarounds and operational improvements is Market Research. Without knowledge of the marketplace what do you really have? You might as well be guiding your company by a ouija board or the stars.
In today’s competitive market, Market Research must be accurate, concise, actionable and in-short order deliverable ready, to address inefficiencies, reposition brands and support new product development.
My background is diverse and extensive as I have served in some of the largest most dynamic consulting engagements over the past ten years. I have served in over 100 business advisory cases spanning multiple industries; Pharmaceutical and Health care/Hospital, Retail and Consumer Product, Energy, Automotive, Manufacturing (you name it).
I have personally spear-headed or been a part of many of the largest and most dynamic headline grabbing competitive market and brand repositioning, business unit realignments and post merger integrations and business expansions of the past decade.
I have led the successful start-up of two independent Market Research Groups and refocused the efforts of countless client Market Research Groups providing support to internal client engagement teams and Marketing Departments. Providing hands-on and Project Management expertise driving effective Market Research, Benchmark Analyses, Consumer Analytics and Best-in-Class Modeling.
There is no margin for error and no second chances in today’s competitive market. I pride myself on success and nothing less.
That’s why with my track record of proven success combined with a company who is ready to take an active role in Consumer and Market Analytics. It is my goal to join a company who is looking to grow and capitalize on untapped market potentials that’s ready to leverage my extensive “war chest” of experiences so we can propel the company to the next pinnacle of market dominance using a strategic approach to Competitive Intelligence and Analytics for the next era of change.
I welcome all phone calls and emails. Please contact me at your convenience to discuss career opportunities and how I can be of an asset to you and your company.
Matthew B Hakoun